Case Study: Discover the ways in which ETM Group have revolutionised their recruitment practices

As we celebrate the renewal of our partnership with ETM Group London after a successful first year, we’re thrilled to share their journey with the A2H Solutions Ltd platform. From streamlining job board management to achieving real-time budget control, ETM’s recruitment team has seen significant transformations in their hiring process. This article commemorates our ongoing collaboration and the incredible results we’ve achieved together.

ETM Group, renowned for its premier collection of bars and restaurants across Sport London and The Collection, approached us with a range of recruitment challenges. Their recruitment team was facing the complex task of managing multiple job boards, budget constraints across platforms, and an inefficient manual reporting process. This led to a time-consuming, resource-intensive recruitment process with limited reach and control over budget allocations per role. ETM recognised the need for a streamlined solution and sought a platform that could simplify these processes, and in turn enabling the team to shift their focus from administrative tasks to strategic recruitment.

In early 2024, ETM chose to partner with A2H Solutions, becoming one of the earliest adopters of our platform. With a strong desire to improve efficiency and control, they explored several options, ultimately selecting A2H Solutions over competitors for our streamlined approach, robust features, and dedicated support. Miriam O Gorman, Head of Recruitment at ETM, shared, “We had some initial hesitations about being early adopters, but A2H’s commitment to making the transition seamless reassured us that we’d made the right choice.”

Onboarding

The onboarding process, which began in February 2024, exceeded expectations, despite ETM’s initial uncertainties. Darryl, maintained open communication, addressing any concerns and building productive connections with job boards and ETM’s ATS. “Darryl and the A2H team provided fantastic support throughout onboarding, guiding us every step of the way,” explained Courtney Le Quesne, Recruitment Manager at ETM. “They were attentive to our needs, making the transition smooth and effective.”

ETM were pleased with the speed and simplicity of the integration. Within weeks, we had arranged full access to our consolidated dashboard, unifying all recruitment data and simplifying job board management. This centralised approach allowed ETM to oversee all job postings in one place, eliminating the need to switch between multiple platforms.

Improving Efficiency

The A2H platform delivered immediate improvements to ETM’s recruitment efficiency. Consolidating all job boards into a single platform significantly reduced the administrative time required to manage postings. The platform’s data-driven budgeting features also offered ETM better control over their recruitment spend, enabling them to adjust spending levels per role based on performance insights.

This improved budget control was transformative. Previously, ETM’s team spent hours, sometimes days, preparing recruitment reports. Now, with A2H and the Hire Intelligence platform, they can generate these reports within minutes, enabling quicker, more strategic budget allocation and resource management. Miriam commented, “With A2H, we’re now able to make data-driven decisions in real time, which has been incredibly valuable.”

ETM has benefited from the A2H platform’s enhanced candidate targeting capabilities, especially for location-specific roles. As Courtney explained, “The time we’ve saved on admin tasks has allowed us to focus more on candidate engagement. A2H’s centralised dashboard and targeted features have been incredibly beneficial to our workflow”. The platform offers tiered spending options to match the urgency of each recruitment need, eliminating the need for direct management of individual job board relationships and allowing the team to concentrate on high-priority tasks and candidate engagement.

Since implementing our software, ETM has observed substantial improvements in both time and budget efficiency. The platform’s quick, reliable reporting feature enables real-time adjustments, keeping ETM’s recruitment strategy optimised and effective.

The Future

Looking forward, ETM is excited about upcoming enhancements. A planned, deeper integration with their ATS will soon automate hire reporting, while social media recruitment capabilities on LinkedIn, TikTok, and Instagram are also in development. These new features promise to extend ETM’s reach and streamline their process even further.

Our partnership with ETM Group exemplifies how A2H Solutions can transform recruitment for hospitality businesses. Reflecting on the experience, Miriam shared, “A2H has genuinely transformed our recruitment process, saving us time and giving us better budget control. We would recommend A2H to any business looking to make recruitment efforts more efficient and focused.”

Working with ETM has been a rewarding experience, and we’re thrilled to have extended our partnership together! To support such a respected group in their journey to elevate recruitment efficiency is a privilege and we look forward to ongoing collaboration, bringing new innovations to help ETM achieve their recruitment goals!