Sales Manager

Job Title: Sales Manager

Department: Sales 

Reporting To: Director of Sales

Purpose of the role 

The role of the Sales Manager with Lamington Group is to be responsible for developing new business opportunities for a set of defined market segments included in the hotels’ strategy.

By developing and implementing a clear sales action plan, the Sales Manager will undertake prospecting activities to ensure a healthy pipeline of opportunities to convert. The Sales Manager will be also responsible for the account management of accounts, managed on a tier level structure according to their production as outlined by the DOS. 

The Sales Manager will leverage their previous experience within the Long Stay and Service Apartment industry to maximise this segment for all Lamington Group properties, working alongside the Agent Account Manager and the DOS.

Working closely with DOS, Revenue Management, Marketing, Reservations and the Sales Manager will pull in support from across the Commercial function to ensure that the revenue goals are achieved and exceeded for the properties across the portfolio. 

Key Responsibilities

People 

• Undertake business development initiatives to ensure that there is a steady and consistent flow of business opportunities being brought forward to the Lamington Group properties from new accounts. 

• Negotiate and sign up new corporate accounts of dynamic and corporate transient business, building a portfolio of small to medium accounts and providing the Director of Sales with leads on National/Key Accounts. 

• Account Management initiatives including client site inspections, account review meetings, corporate activations, client gift drops, FAM trips, etc

• Undertake annual rate negotiations with negotiated clients based on account production, forecasted performance and wider revenue strategy per property. 

• Manage the Money Makers initiative, an internal lead generation program. 

• Provide strategic guidance and support to the Agent Account Manager to maximise the Long Stay segment. 

• Utilize the Salesforce environment to accurately record information relating to clients, contacts and our relationship and to ensure that data integrity is maintained. 

• Keeping on top of market intelligence by attending hoteliers meetings and maintaining good communication with local competition

Places 

• Growing Meetings & Events business for the portfolio.

• Work with the hotel General Managers and key hotel team members to strengthen current relationships within the local community, business events etc. to maximise networking opportunities to raise the profile/awareness of the hotel.

• Attend trade shows, conferences and networking events as required by the business. 

• Generate leads from consortia/TMC’s business 

Planet

• Ensure all projects drive key business messages of hometel and sustainability 

• Liaising with local influential partners in the area of each property aligning with sustainability goals,  identifying revenue generating sponsorship/partnership opportunities. 

About you 

• Must have 4+ years hotel sales experience gained from either an international brand or national group of hotels. 

• Desirable to have experience in the Serviced Apartments and long stay segment

• Passionate, enthusiastic, a hunter and go-getter, must have the tenacity to chase down new business opportunities and work courageously and creatively to ensure conversion. 

• Fastidiously organised, a planner and detail oriented would be skills that would ensure success in this role. 

Direct Reports

• No Direct Reports

This job description should be taken as a general guide and Lamington Group reserve the right to update and amend it in keeping with operational requirements, which may change from time to time.