The Standard Brussels

Sales Manager

The Standard Brussels

Sales Manager

Opened since May 2025, The Standard, Brussels marks the hotel brand’s third outpost in Europe.

Set in the city’s Northern Quarter, The Standard, Brussels brings the brand’s design, culture and activation-driven philosophy to Belgium.

With 180 guestrooms (plus 20 residences), the modern, new-build project features many stages for The Standard’s renowned day- and nightlife. A ground-floor greenhouse welcomes guests and locals into the lobby lounge, restaurant, and terrace. Upstairs, The Rooftop features its own restaurant, bar and garden—set to become a neighbourhood destination. Throughout the building, additional public and private event spaces are platforms for happenings.

The Standard, Brussels will welcome a new set of creative, dynamic guests into the brand ethos. In Brussels, The Standard’s signature mix of playful, sophisticated, unexpected hospitality finds roots and resonances in local culture.

The simple premise behind The Standard is that it is anything but. Founded in 1999, the goals of every Standard are to up the aesthetic stakes and defy convention while attending to every detail, embracing our local communities, providing a welcoming and inclusive environment for our teams and, of course, delivering a smashing good time for our guests.

JOB PURPOSE

As the Sales Manager at The Standard, Brussels, you will play a pivotal role in driving the commercial success of the hotel. You will work in close collaboration with the Director of Sales & Events, event managers, and senior leadership to implement strategic sales initiatives aimed at maximizing revenue through event sales, group bookings, corporate and consortia accounts. Your focus will be on proactively generating new business, maintaining key client relationships, and aligning sales efforts with the broader commercial objectives of the property. You will be instrumental in supporting the hotel’s pre-opening activities and ensuring that it becomes a destination for unique, high-profile events post-launch.
You will also be responsible for preparing, negotiating, and sending contract proposals to clients via the CRM system, and for achieving assigned sales targets through proactive outreach, including international travel.

DUTIES AND RESPONSIBILITIES

Business Development & Client Relations

• Identify revenue opportunities within key customer communities through effective communication, targeted programs, and strategic partnerships.
• Prospect, qualify, and generate sales within established market segments, including MICE (Meetings, Incentives, Conferences, and Exhibitions), corporate, entertainment, and leisure markets.
• Conduct thorough needs analysis and account qualification to ensure clients’ requirements are met at all levels.
• Actively target and build relationships with potential clients, ensuring new leads are driven through the sales pipeline.
• Build and strengthen relationships with new and existing clients to drive future bookings, leveraging sales calls, entertainment, familiarization trips (FAM trips), and trade shows.

Sales Strategy & Revenue Generation

• Identify new markets and business opportunities to increase the hotel’s sales and revenue.
• Work closely with the Director of Sales & Events and Revenue Manager to ensure proposed rates and negotiations meet the hotel’s financial goals.
• Develop and execute sales action plans aligned with market areas outlined in the Sales Plan.
• Represent The Standard, Brussels at various events, exhibitions, and trade shows to promote the brand and drive revenue.
• Ensure prompt and professional responses to all client inquiries, delivering the highest level of customer service.
• Prepare, negotiate, and send tailored contract proposals via the CRM system in a timely and accurate manner.

Operational Collaboration & Reporting

• Collaborate closely with the in-house event managers and operations teams to ensure seamless execution of client events and high guest satisfaction.
• Provide management with regular updates on sales activities, including timely preparation of reports, sales forecasts, and analysis.
• Attend relevant department and hotel-wide meetings to ensure that sales activities are aligned with the hotel’s overall objectives.
• Assist in the preparation and management of sales proposals and contracts, working closely with the Revenue and Sales teams to negotiate competitive offers.

Client Engagement & Account Management

• Participate in sales calls with team members to acquire and close new business.
• Organize and lead client entertainment activities, networking events, and site visits to solidify relationships with potential and existing clients.
• Develop and manage key accounts, increasing their production through strong relationship building and targeted account management strategies.
• Take a proactive role in the development of new business accounts and the preparation of tailored proposals to meet client needs.

Leadership & Team Collaboration

• Work independently and as part of a team in a high-energy, fast-paced environment, maintaining professionalism under pressure.
• Collaborate with cross-functional teams, including marketing, operations, and events, to ensure cohesive execution of sales strategies.
• Demonstrate leadership within the sales team, helping to drive overall performance and ensuring alignment with hotel objectives.
• Be proactive, independent, and loyal in achieving assigned sales objectives and targets.

ADDITIONAL EXPECTATIONS

• Willingness and ability to travel to different cities and countries as part of business development and client engagement efforts.
• Monitor competitor activity, market trends, and industry developments to identify threats and opportunities.
• Ensure accurate and timely input of all sales activities, client interactions, and contract details into the CRM system.
• Use CRM analytics to track performance, identify gaps, and improve conversion rates.
• Support onboarding and training of junior sales team members or interns.
• Promote The Standard’s brand values, including sustainability, inclusivity, and innovation, in all client interactions.
• Contribute to annual sales budgeting and forecasting processes.
• Track performance against targets and proactively adjust strategies to meet revenue goals.

COMPETENCIES

• Fluency in Dutch, English, and French is required; additional languages are a plus.
• Highly motivated, proactive, and professional with excellent communication skills.
• Ability to thrive in a high-volume, high-energy environment, demonstrating confidence, resilience, and a strong work ethic.
• Strong understanding of market conditions and trends, with proven experience working in MICE, corporate, entertainment, and leisure segments.
• Previous experience in developing and managing account leads, contracting accounts, and preparing RFP proposals.
• A prior experience in the hotel industry is a plus
• Technical proficiency in Opera, Microsoft Office, and Envision preferred, with the ability to learn new systems quickly.

Benefits Include
• CDI - Contrat à Durée Indéterminée
• 20 Days Holiday + Public Holidays
• Meals on Duty
• Worldwide Travel Discounts via The Standard Advantage platform & Hyatt Hotels
• Employee & Family Rates across all Standard and Bunkhouse properties
• In-house Experience Programme
• F&B Discounts ranging from 25%
• Recruitment Referral scheme
• Local Transport benefit
• Eco-vouchers
• Social Committee with regular monthly social activities