Head of Digital - Maternity Cover
Company: Urban Pubs & Bars
Location:
London
United Kingdom
Date Posted: 2025-11-06 22:04:20
Salary:
Job Type: Full-Time
Head of Digital - Award winning pub, bar and restaurant group - London - Competitive Salary + Benefits
Join one of the UK’s fastest-growing London based hospitality groups and play a pivotal role in shaping our digital strategy. You’ll be the catalyst for a frictionless guest journey, leveraging data to deliver measurable growth across web, CRM, social, and paid media.
Who we are:
A London based company with a portfolio of over 50 eclectic properties and growing across London. Recognised in the Sunday Times Top 100 Big Companies 2025, nominated for 2 Publican Awards in 2020, winning the award for ‘Best Managed Pub Company - 2-50 sites’ on the night, awarded 'Best Food-led Pub Company 2021' at the R200 awards and winning the '2023 Best Managed Pub Company' at the Publican Awards.
Our people play a pivotal role in creating an eclectic mix of unique establishments all with a friendly atmosphere, delicious food, awesome service and an experience not to be forgotten.
Who you are
- A digital marketing leader with a genuine passion for London’s hospitality scene.
- Obsessed with optimising the customer journey and reducing friction at every touchpoint.
- ROI-driven with a track record of turning data into action and delivering step-change improvements.
- Comfortable owning high-stakes relationships with external partners and presenting to senior leadership.
What you’ll own
- Digital strategy, ecosystem, and tech stack: define the long-term vision, partner strategy, and governance; provide clear recommendations to the operating board.
- End-to-end customer journey: optimise all digital touchpoints (website, booking system, wifi, email, social) to increase traffic, conversions, and spend per head.
- Digital communications: own web, CRM, social, and earned channels; ensure best-in-class communications and compliance (GDPR, cookies).
- Partnerships: manage relationships with key digital vendors (The Access Group, Toggle, Standrd, Rep, Sentiment Search, among others).
- Social and paid media: build and execute a focused paid media plan; maintain brand-safe, high-impact messaging.
- People and process: coach a team of subject-matter experts; cultivate a culture of ROI, experimentation, and continuous improvement.
- Measurement and reporting: deliver clear, actionable dashboards and reports on web, CRM, email, and bookings.
Role-specific focus areas
- Customer Journey: own the entire digital journey, optimize booking conversions, and extend engagement through data-driven touchpoints.
- Websites: drive traffic, improve UX, and increase conversion rates; create a costed roadmap with test-and-learn plans.
- SEO: develop and execute robust SEO strategies; stay ahead of trends and algorithm changes.
- Paid Social: design and run campaigns that amplify reach and bookings; stay current with platform updates.
- Gift Cards: optimise gift card shop and packages; collaborate with operations to maximise sales.
- CRM / Email: segment databases, automate journeys, improve guest communications, and report on performance.
- KPIs: demonstrate tangible improvements in traffic, conversions, email metrics, and bookings.
- Communication: weekly updates to the Sales & Marketing Director; strong planning, attention to detail, and a proactive, can-do attitude.
What success looks like
- Clear growth in web traffic, conversions, and average spend per head.
- Regular, insightful reporting that drives smarter decisions.
- A high-performing, collaborative team delivering consistent ROI across channels.
Next steps: If you’re ready to shape a bold digital future with a team that values craft, camaraderie, and customer obsession, we’d love to hear from you. Apply now with a short note on your top digital win in the last 12 months. We'll arrange a meet up and a tour as we get to know each other.
Ref: 1|6|HA|2540628
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