Paid Social Advertising Specialist

Key Responsibilities

• Campaign Strategy & Execution
• Develop and manage paid social media campaigns for all properties within the group (hotels, spas, restaurant).
• Collaborate with sales and marketing team to align advertising goals with business objectives.
• Manage budgets, bidding strategies, and A/B testing to optimize ad performance.
• Content & Creative Collaboration
• Work with designers, copywriters, and photographers to create visually stunning and conversion-focused ads.
• Ensure messaging is tailored to the target audience of each business unit while remaining on-brand.
• Performance Analysis & Reporting
• Monitor KPIs including CTR, ROAS, CPC, and conversions.
• Deliver monthly performance reports and actionable insights to Head and Marketing and Sales Director
• Use data to refine targeting, creative strategy, and spend allocation.
• Audience & Platform Management
• Manage custom audiences, retargeting lists, and lookalike audiences.
• Stay updated with platform changes, trends, and algorithm updates.
• Define and build customer personas for each property.
• Collaboration & Communication
• Coordinate closely with the broader marketing and sales team
• Collaborate with Digital marketing company to make sure that Google Ads and Social ads align and work towards the same goals / messaging

Requirements

• 2+ years’ experience in paid social media advertising (hospitality experience preferred).
• Proven success managing large budgets across Meta, TikTok, and other paid social platforms.
• Strong understanding of ad performance metrics, pixel tracking, and audience segmentation.
• Experience with tools such as Meta Ads Manager, Google Analytics, and other attribution platforms.
• Creative mindset with a keen eye for luxury branding and storytelling.
• Excellent communication and organizational skills.
• Ability to manage multiple campaigns and deadlines across several properties.