Sales Manager

Mercure Aberdeen Caledonian Hotel

£28500

Location Description

Mercure Aberdeen Caledonian is an elegant Victorian hotel in the city centre, overlooking Union Terrace Gardens.

Job Description

A Sales manager is the epitome of trust and reliability, steering our sales operations with innovation and adaptability. Their dedication to top-notch customer service shines through their approachable leadership, nurturing team loyalty with integrity and a relentless pursuit of excellence. Skilfully juggling a variety of sales and marketing responsibilities, they are committed to delivering exceptional service and guaranteeing seamless experiences for our valued clients.

KEY ROLES AND RESPONSIBILITIES

• Produce and own the sales and marketing plan that accurately interprets the objectives of the hotel and maps out the actions and strategies required within the marketplace to support the positioning of the hotel.
• Work with the hotel revenue team, supported by the General Manager, to continuously align and devise strategies and tactics to retain and grow the business, supporting revenue maximisation.
• Continuously research competitor properties to obtain market and rate intelligence and an understanding of business trends, the competition and their key accounts, to identify potential business to target. Work with the hotel on adapting products and services to match client requirements and business trends
• Attend Hotel Commercial meetings, Sales Reviews and Business Reviews as necessary. Have ownership and responsibility for agreed outputs from these meetings.
• Support the preparation of the annual budgets for the hotel in areas of responsibility. Take ownership and have responsibility for driving and delivering the agreed strategies in line with the hotel sales and marketing plan.
• Actively seek/identify, secure and contract new and repeat business for all areas of the business, across all market segments, with a particular emphasis on the corporate, meeting and events and banqueting segments.
• Manage and penetrate new accounts to secure business and in turn increase market share.
• Prepare account development plans for hotel’s key accounts to ensure plan to gain maximum share from each account.
• Identify and target local leisure attractions to develop mutually beneficial affiliations and partnerships.
• Manage and implement the hotel’s local social media strategy and activity.
• Ensure the hotel’s online presence, including the brand.com website and all third-party sites are kept updated.
• Maximise local PR opportunities when appropriate.
• Engage with the full hotel team to ensure a sales culture is embedded throughout the hotel, to gain their support and assistance in identifying sales leads. Provide regular feedback, share, recognise and celebrate successes and set new targets/activities.
• Work with the General Manager and key hotel team members to strengthen current relationships within the local community. Represent the hotel at seminars, business events etc. to maximise networking opportunities to raise the profile/awareness of the hotel.
• Manage relationships with local attractions and venues to maximise opportunities for joint working.
• Review and manage the sales budget/P&L and allocated expenditure to ensure most effective use of funds available. Evaluate ROI for all sales expenditure.
• Maximise use of all distribution systems / channels and marketing tools.
• Ensure good working relationships with all colleagues in your department and hotel.
• Be aware of and comply with all company and hotel rules/standards as laid out in the TROO team member handbook.
• Complete all online training within the required timeframe and attend training as and when required.
• Present yourself well-groomed and in full uniform as per the company standard.
• Understand and adhere to the company cash and key policy, health and safety policy and fire safety procedures at all times.
• Understand and adhere to the company food safety policy and allergen procedure as laid out by the hotel and company.
• Understand and deliver excellent TROO service standards at all times.
• Operate IT systems in line with company standards where required.
• Be fully aware of and observe correct and current liquor licensing laws.

Troo Benefits

• Pension Scheme: Gear up for the future with our pension scheme that ensures your financial stability.
• Heroic Employee Assistance Programme: We care about your well-being, which is why we offer an Employee Assistance Programme to provide support and guidance when life throws its curveballs. Consider it your trusty sidekick in times of need.
• Fantastic Food & Beverage Discounts: Calling all foodies! Enjoy mouthwatering discounts at our partnered restaurants and bars. Savor the flavours and make your taste buds dance with delight.
• Mind-Blowing Employee Discount Rates: As a TROO Hospitality team member, you get exclusive access to unbeatable travel discounts. Extend the adventure to your loved ones with Friend and Family Rates, making your travel dreams a reality at unbeatable prices.
• Perks Galore with Reward Gateway: Get ready for a treasure trove of perks and discounts through our partnership with Reward Gateway. Explore a world of exciting offers on entertainment, fitness, shopping, and more. It's like having a magic box of goodies at your fingertips!
• Refer a Friend Scheme: Spread the word and reap the rewards with our Refer a Friend Scheme, where you can share the greatness of TROO Hospitality and enjoy bonuses for every new recruit.
• Long Service Incentives: Dedication deserves celebration! Our Long Service Incentives honour your commitment with special rewards and recognition for your loyalty over the years.
• Meals on Duty: Fuel your success with free meals on duty, ensuring you're nourished and ready to conquer challenges during your work hours.