Commercial Executive

About the Role

Commercial Executive, Camden London

The main purpose of the job

To execute a commercial plan for a brand or small portfolio of brands within a category e.g. Casual Dining & Bars, Coffee & Bakery, Retail. To support the delivery of EBITDA growth from like-for-like sales and gross margin improvement activity.

Main duties

Planning the activity and successful execution of the commercial plan for a brand or a small portfolio of brands to deliver stretch EBITDA target.

Tasks

• Prepare and submit marketing briefs to access marketing services such as NPD, creative design, marketing planning and brand development which are provided by the Group Marketing function
• Track progress of briefs and ensure delivery to time and budget
• Once a commercial initiative is signed off, ensure successful implementation through internal stake holder process & operational teams
• Support periodic tracking of brand performance (e.g. if achieving top line sales & GP targets)
• Support full roll out across the brand, additional brands or product category
• Course correction where testing and learning has been applied to commercial initiatives and changes need to be made in order to optimise
• Support the delivery of range, pricing and POS for units
• Maintain brand support material for the brand or brands, including brand standards, point of sale guides, brand templates, equipment lists, product lists, price bands, and local marketing
• Monitor competitor activity (new products, promotions and pricing) on a regular basis to support commercial proposals and highlight any opportunities to the Commercial Manager
• Monitor compliance of commercial activity through structured site visits, recognising opportunities and recommending feedback to relevant stakeholders Brand Director Senior Commercial Manager Commercial Executive
• Liaise with relevant teams to ensure availability of products and maintenance of stock levels at sites and central distribution to agreed targets
• Respond to ad hoc brand queries from operational, and cross functional teams within a timely manner.

Knowledge, skills and experience required

• Some experience of using price, range, display and space, upselling, margin or category optimisation to deliver commercial results
• Knowledge of external trends in the food and beverage and/or grocery industry (depending on brands allocated)
• Good understanding of the operational reality in units i.e. a good understanding of waste management and minimisation, labour planning and optimisation, equipment, space and layout etc.
• Proficient user of Word, Excel, PowerPoint and brand and category management systems
• Effective verbal and written communication
• Flexible and adaptable approach
• Ability to work at pace and effectively prioritise competing demands on time

Desirable skills / personal attributes

• Analytical and commercial
• Good attention to detail
• Data-driven

SSP are proud to be an equal opportunity employer who seek to recruit and retain the most talented individuals from a variety of backgrounds, skills and perspectives.

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