Pubs Marketing Manager

Do you have a talent for transforming innovative ideas into measurable results? Are you a creative, ambitious marketing professional with a passion for pubs, people, and unforgettable experiences?  If you thrive in a collaborative environment and are excited to shape the future of pub culture, we want to hear from you!

As our Pubs Marketing Manager, you will be at the heart of developing and implementing impactful marketing campaigns that not only engage our customers but elevate their experience with our brand. You will work closely with our General Managers and Operation Managers to ensure our values shine through every campaign, touchpoint, and customer interaction. Your creativity will play a pivotal role in enhancing customer engagement, driving footfall, and boosting sales across our pubs.

With a primary focus on executing high-impact marketing strategies, you will bring fresh insights and a data-driven approach to ensure we stay ahead of the curve. Whether amplifying our brand story, maintaining consistency across all marketing channels, or discovering innovative ways to connect with our community, you will be leading the way in making our pubs the go-to destination.

Help us create extraordinary experiences, drive business success, and build a brand that stands out in the industry.

 

What's in it for you?

• Competitive pay
• Company laptop and mobile phone (and any other specialist equipment) to assist with the proper performance of your duties
• Generous company pension plan
• Free parking available near The Brewery
• 25% discount on food and drink at Shepherd Neame Managed Houses
• 25% discount on overnight Managed House Hotel bookings
• Up to 40% discount on select purchases from the Visitor Centre Shop at Faversham
• Sheps Hut discounts and special offers hub on 100s of high street shops and services to help your monthly pay go even further
• Financial wellbeing app and early wage withdrawal scheme
• Share Incentive Plan
• Access to a Mental Wellbeing Platform
• 25 days holiday (+ bank holidays)
• Working Hours: Full-time, 37.5 hours per week. 08:30 - 17:00, Monday to Friday with 1 hour lunch (unpaid).

Duties and Responsibilities

• Report to the Managing Director - Pubs, leading key marketing projects for Managed Houses and aligning with the wider Group Marketing strategy
• Lead and develop the Marketing Executive, setting clear goals, providing guidance and identifying skill-building opportunities to foster continuous growth
• Drive the growth of Shep’s Birthday Club through the Airship (CRM) strategy, focusing on growth initiatives aligned with the 2030 vision
• Oversee the execution of promotional calendar for both own-beer and third-party promotions, leveraging email, social media and third-party supplier relationships
• Develop and implement digital, social, web and photography assets for pubs, ensuring effectiveness and brand alignment
• Collaborate with Finance to measure promotional effectiveness, providing monthly insights and proposing new strategies to the Ops Comm
• Manage the end-to-end process of the quarterly/monthly promotional calendar, coordinating with suppliers, operations, CRM, and web teams
• Collaborate with General Manager’s and Operation Manager’s to create bespoke marketing plans for new acquisitions and integrate them effectively
• Support re-launches of pubs and hotels with marketing toolkits as part of the Managed Capital Development Programme
• Contribute to retail pricing strategy through competitor analysis and market insights
• Oversee the monthly email promotional calendar, managing content, audience segmentation, and website promotion
• Manage a pipeline of bespoke creative briefs, ensuring successful external agency collaboration, especially for new acquisitions
• Support the launch and effective promotion of new food brand concepts within the Managed Houses estate
• Lead paid social campaigns, ensuring alignment with broader marketing objectives and delivering measurable results

The Ideal Candidate

• Strong digital skills with demonstrable experience working with key hospitality technology providers and leveraging digital tools for marketing
• Proven ability to lead end-to-end creative briefs and deliver impactful campaigns
• Skilled in managing multiple stakeholders and delivering projects on time
• Commercially astute with a solid understanding of financial reports and measuring ROI on marketing campaigns
• Excellent influencing skills with the ability to drive impact and work effectively with stakeholders at all levels
• Meticulous in all forms of information sharing with exceptional written, verbal, and creative communication skills
• Highly resilient with the ability to maintain focus, optimism, and productivity in a fast-paced, dynamic environment
• A self-starter who is curious, creative, and constantly seeking new ideas and solutions
• A genuine interest in the pub industry, emerging trends, and best practice

 

Shepherd Neame may be Britain’s oldest brewer but our approach is anything but old-fashioned. We are an authentic, independent business, yet flexible and agile, and that has enabled us to survive and thrive based on the following Sheps Skills:

• Working Together
• Pride and Passion
• Authenticity
• Sheps Spirit

Who are we?
Britain’s oldest brewer, Shepherd Neame, has been based in the market town of Faversham, Kent for over 300 years. An independent family business, we boast an award-winning visitor centre and more than 300 pubs and hotels throughout London and the South East, from the historic heart of the City to the Kent coastline. We employ around 1,500 team members across our pub estate and more than 270 at our Brewery and Support Office.

Diversity, equality, and inclusion matter to Shepherd Neame. If you think you would be suited this role we would welcome your application regardless of age, disability status, ethnicity, gender, religion or sexual orientation. We strive to provide an inclusive and supportive working environment where all employees feel respected and supported in fulfilling their potential.