Head of Global SEM

KEY OBJECTIVES

Develops and executes paid search marketing strategies and oversees the strategic components of an integrated search engine marketing campaigns to drive incremental revenues

Leads a digital marketing agency, explore new growth opportunities, optimizes campaigns to maximise high return on advertising spend (ROAS) and customer life-time-value (LTV).

Contributes to the broader commercial objectives and profitability of the organisation  

ROLE & RESPONSIBILITIES

·       Oversees paid search media strategy, and develops SEM roadmap to achieve short and mid-term performance objectives

·       Owns all facets of paid search campaigns including budgeting, forecasting, planning and optimization and reporting within defined scope

·       Understands the big picture, aligns and prioritizes the implementations of paid search initiatives accordingly to serve broader objectives

·       Liaises with internal and external stakeholders and third-party vendors to execute paid media campaigns across different markets and languages

·       Analyzes and optimizes existing paid search campaign performance while troubleshooting and testing to constantly improve return on ad spend (ROAS)

·       Performs industry-specific market research to identify opportunities together with the SEO-team, market managers, agencies and together with search engine representatives

·       Identifies, implements and manages SEM advertising opportunities to scale

·       Delivers regular and ad hoc reports on the performance evolution

·       Leads the digital agency by providing a clear direction and reprioritization of tasks and deliverables to exceed business targets

·       Develops best practices and guidelines to permeate SEM knowledge across the organization

·       Work on innovative projects that fit in the overall strategy and that will help to achieve the overall goals.

SKILLS AND EXPERIENCE

·       Minimum 8 years of experience in managing large scale SEM budgets and campaigns

·       Thorough knowledge of paid search marketing across major search engines – Google Ads, and Bing/Microsoft Advertising in particular  

·       Experience in bid manager such as SA360, Marin, Kenshoo etc. is a must

·       Solid quantitative and research skills with great attention to details

·       Thrive in a fast-paced environment with the ability to multi-task and meet strict deadlines

·       Passionate about online marketing and advertising and stay up to date on the latest digital media trends.

·       Actively seeks out new knowledge and skills to stay ahead in a fast-paced environment.

·       Embraces challenges as opportunities for growth and development

·       Experience in managing a global media agency and team

·       Confident to work with various stakeholders at all levels

·       Coordinates resources and schedules effectively to maximize productivity

·       Solid understanding of the broader digital marketing ecosystem

·       Ability to work autonomously and within team and cross-functional teams

·       Problem solving skills and ability to think outside the box

·       Analytical mind set: analysing complex data and identifying key insights.

·       Self-motivated with the ability to adapt to fast changing market conditions

·       Prioritize daily, weekly, monthly, quarterly and ad hoc workloads and tasks

·       Excellent project management skills

·       Openminded and embraces new ideas and perspectives with enthusiasm and curiosity

·       Agency experience is an advantage though not a must

·       Must be flexible and able to accommodate a variety of priorities       

·       University degree

·       English is a must; additional languages would be beneficial

·       Google Ads / Microsoft Advertising certifications preferable

TECHNICAL SKILLS

·       Experienced in SA360 and other bid management tools

·       Experienced at GMP, Microsoft advertising platforms, tag manager

·       Experience in web analytics tools, preferably Adobe Analytics

·       Excellent in using Microsoft Office (particularly excel and power point)

·       Strong analytical skills and data driven methodological approach

·       Familiarity with website architecture, server analysis, sitemaps, rewrites 

·       Experience with A/B and multivariate experiments

·       Experience with the integration of a global audience strategy is a plus

INTERPERSONAL SKILLS

·       Stellar communication and presentation skills

·       Good at simplifying the message

·       Team player

·       Problem solving

·       Strong organisational, multitasking and attention to details

·       Diplomatic at dealing with conflict

·       Facilitates open and honest dialogue within the team.

·       Embraces change and remains flexible in a fast-paced environment.

·       Fosters a positive and inclusive work environment.

·       Supports a culture of experimentation and learning.