Sales Development Representative

Sales Development Representative

(Inside Sales and Lead Generation Specialist)

Location: Remote or Hybrid (Flexible)

Department: Business Development

Reports to: Director of Market Engagement

Hours: Full time (37.5 hours per week)

Role Overview

With a focus on building a rich pipeline of opportunities, the Sales Development Representative (SDR) leverages various channels such as cold calls, emails, LinkedIn, and other prospecting tools to identify and engage potential clients for Teleperformance.

The SDR is responsible for conducting thorough research to target ideal customer profiles, crafting personalised outreach messages, and prequalifying leads by understanding their needs and pain points. By nurturing relationships and coordinating initial meetings, the SDR plays a critical role in driving the early stages of the sales process and ensuring a seamless handoff to the account executives.

This role is critical in helping Teleperformance expand its client base and achieve revenue targets. Previous experience is essential for this role.

Role Outline & Responsibilities

• Prospecting and Lead Generation
  • Research and identify target companies and decision-makers clients across target sectors, including Banking, Insurance, Retail, Automotive, Travel, Logistics, Telco, Media, Retail, and FMCG.
  • Build and maintain a list of potential leads using tools like LinkedIn, sales prospecting platforms (e.g., Sales Navigator, ZoomInfo), and CRM databases.
  • Qualify leads to ensure they align with the company's target audience and needs.
    
    
• Cold Outreach
  • Initiate contact with potential clients through cold calls, emails, and LinkedIn messages to uncover their business needs and challenges.
  • Manages virtually (by phone, e-mail, or social media) a set of assigned or acquired accounts (suspects; not in sales engagement nor current clients) to spur interest and create a lead opportunity.
  • Craft personalised and compelling outreach messages tailored to each prospect's industry, role, and potential pain points.
  • Effectively communicate Teleperformance’s value proposition, highlighting key solutions tailored to prospects organisation’s business challenges and requirements.
    
    
• Follow-Up and Nurturing
  • Follow up consistently with leads who don't respond initially, utilising multi-channel communication strategies.
  • Nurture prospects by providing relevant resources (e.g., case studies, whitepapers) to build interest.
    
    
• Appointment Setting
  • Schedule discovery calls or meetings between the prospect and the sales team.
  • Confirm meeting details, including timing and agenda, while ensuring prospects are adequately briefed.
    
    
• Data Management
  • Keep the CRM (e.g., Salesforce, HubSpot) updated with lead information, outreach activities, and interactions.
  • Track and report key metrics such as response rates, conversion rates, and meetings scheduled.
    
    
• Market and Industry Research
  • Stay informed about industry trends, competitor offerings, and market changes to tailor outreach effectively, working with the Marketing team to identify new sales opportunities and potential market segments.
  • Understand the prospect's business challenges and goals to position the company's solution effectively.
  • Stay updated on industry trends and competitor activities to better position Teleperformance’s offerings.

• Collaboration
  • Work closely with account executives and the broader sales team to align on strategies and handoff of qualified leads.
  • Provide actionable insights from prospect interactions to inform sales strategies.
    
    
• Continuous Improvement
  • Analyse the effectiveness of outreach campaigns and refine approaches based on performance metrics.
  • Continuously improve communication, objection-handling, and personalization skills through training and self-learning.
    
    

Key Requirements

• • Degree in Business, Sales, or a related field (preferred but not essential).
  • 1-2 years of experience in B2BSales, Business Development, or a similar client-facing role, with a focus on prospecting and lead generation.
  • Experience in BPO, CX management, or a related field is a strong advantage.
  • Strong communication and interpersonal skills with a persuasive and professional demeanour.
  • Proven ability to generate, qualify, and progress leads within a sales framework.
  • Experience with CRM tools (e.g., Salesforce, HubSpot) and sales prospecting platforms (e.g., Sales Navigator, ZoomInfo).
  • Goal-oriented, with a proven ability to meet or exceed sales targets.
  • Ability to execute structured outreach campaigns with a limited amount of time per prospect, managing rejections effectively while maintaining persistence.
  • Experience with cold calling, emailing, and LinkedIn outreach to engage decision-makers and secure meetings.
  • Self-management skills to prioritise tasks, meet objectives, and maintain focus on quick results.
  • Ability to balance detailed preparation with fast execution, avoiding “paralysis by analysis” while delivering effective outreach campaigns.
  • A self-starter with a passion for driving sales and achieving results.