Retail Marketing Manager

As the Retail Marketing Manager for iconic UK brands Crew Clothing and Ben Sherman, both with a strong retail presence and ambitious expansion plans, you will lead the retail marketing strategy to elevate brand presence, engage diverse customer bases, and drive sales growth across our expanding store network. This role requires you to work closely with key stakeholders to design and execute impactful marketing campaigns, promotions, and events that reflect the distinct brand identities of Crew Clothing and Ben Sherman while resonating with local communities. Your efforts will be instrumental in shaping and executing a unified retail marketing strategy, ensuring consistent growth and engagement as we continue to open new locations. If you have a passion for retail marketing and a proven track record of delivering successful campaigns that align with brand values and drive results, this is the opportunity for you.

Responsibilities:

Retail Marketing:

• Develop and execute the retail marketing strategy and budget in line with company goals ensuring alignment with store opening plans and sales objectives.
• Collaborate with the Heads of Retail, Area Managers, and Store Managers to identify and capitalise on local marketing opportunities that drive traffic and sales in both established and new stores.
• Manage the execution of in-store events, ensuring they are well-coordinated and align with the overall brand strategy to create memorable customer experiences that drive footfall and sales.
• Work closely with the finance team to analyse store performance data and develop targeted marketing support strategies for underperforming stores, aiming to boost sales and improve profitability through localised marketing efforts and promotions.

Store Openings:

• Support the launch of new stores with tailored marketing strategies and events that drive awareness and customer visits to new locations, ensuring successful store openings.
• Leverage local marketing channels and community partnerships to promote new store openings, building excitement and engagement with the brand in new regions.

Seasonal Marketing:

• Lead the delivery of seasonal marketing campaigns across all product categories strategy, budgeting, and tactical execution to ensure cohesive and effective messaging across all stores.
• Champion the customer experience by ensuring marketing content is targeted, timely, and relevant to our core audiences, enhancing customer engagement and driving store traffic.
• Coordinate with the brand’s sponsorship programme to ensuring maximum exposure and alignment of the summer events with the local stores.

Charity and Community Engagement:

• Reinvigorate the company charity strategy so that it is closely integrated with the company’s seasonal marketing efforts, allowing for greater brand visibility, customer engagement, and impact for the chosen charity during high-traffic periods
• Coordinate and manage all major charity events across the entire store network, ensuring alignment with the company's broader marketing and community engagement strategy, while maximizing the brand's positive impact on the chosen cause.
• Work closely with the charity partner to explore and maximize partnership opportunities, including nationwide campaigns, sponsorships, and co-branded initiatives that raise awareness and drive engagement.
• Act as the primary liaison between the company and the chosen charity, ensuring smooth coordination of all activities and a strong, mutually beneficial partnership.

Wholesale:

• Manage the marketing requirements of the wholesale department and its customers, including development of graphics and selling tools for each season, POS, etc.
• Manage the marketing requirements of the shows and fairs department.

Brand Guardian:

• Ensure all retail and other channels promotional material, PR and other communication is in line with Crew brand guidelines.

Essential –

• Solid background and experience of marketing for a retail brand
• Strong communication and interpersonal skills, both written and oral
• Demonstrate initiative and innovation
• Demonstrate ability to work independently and within teams
• Highly organised with good attention to detail
• Experience of managing projects from concept to completion
• Operates effectively in a fast paced environment, able to adapt to change and redefine goals where necessary
• Commercially aware, with good numerical and IT skills
• Ability to effectively manage a number of projects simultaneously
• Good creative understanding, with experience of brand development