Commercial Director EMEA

Frasers Hospitality, a member of Frasers Property Group, is a global hospitality leader. As the world’s leading brand in serviced apartments and hotel residences, we deliver gold standard hospitality in cities across Asia, Australia, Europe, the Middle East and Africa. A true global brand with a friendly feel, our staff are connected through our shared vision and four core values, collaborative, real, respectful, and progressive. Passionate about promoting from within, our culture is one which is fostered by the continual learning and development needs of our staff.

Frasers Hospitality owns and operates 7 properties in the UK. Brands include Fraser Suites, Fraser Place and Fraser Residence, as well as Park International Hotel. These perfectly located properties can be found in London, Edinburgh and Glasgow providing guests with a comfortable and luxurious experience. Perfect for both business and leisure travelers, our accommodations are available for both short and long stays.

We are recruiting for an exciting NEW role and are seeking a creative and innovative Commercial Director to lead the revenue, sales, distribution, and digital strategies across a portfolio of 24 Frasers-branded properties in EMEA. This influential role combines strategic vision with tactical expertise, delivering performance insights through robust reporting and analytics to drive short-term results and long-term success.

What you’ll be doing as Commercial Director…

• Provide long-term strategic leadership across commercial support functions and oversee the commercial performance of the EMEA property portfolio.
• Develop, own, and implement brand-level commercial strategies and ensure alignment with short- and long-term business objectives.
• Work with the Head of Revenue to implement strategies that maximize revenue metrics, including ADR, RevPAR, TrevPAR, and occupancy rates.
• Conduct market analysis to identify opportunities, inform strategic decisions, and assess new site investments and refurbishments.
• Manage relationships with senior leadership and act as the central contact for all sales, marketing, and revenue actions across the region.
• Train, coach, and mentor senior commercial team members; develop talent pipelines and succession plans.
• Drive sales team performance, including setting KRAs, appraising results, and planning outreach activities like trade shows and exhibitions.
• Collaborate with the Digital Marketing Manager to strategize, execute, and evaluate digital campaigns, ensuring ROI and alignment with business goals.
• Oversee departmental budgets, ensure cost-efficiency, and monitor payroll management while delivering on financial objectives.
• Own the commercial reporting schedule, provide actionable insights, and deliver monthly and quarterly performance updates.
• Optimize relationships with OTAs, GDS platforms, and other third-party distribution channels to enhance profitability and direct bookings.
• Ensure adherence to policies and procedures across all functions, updating them to align with audit requirements and business needs.
• Actively engage with industry networks, monitor competition, and remain informed about emerging trends and technologies.
• Develop and execute promotional calendars and campaigns that target core business seasons and drive revenue growth.
• Work with operations, marketing, and sales teams to align strategies, improve outcomes, and support new initiatives or business projects.

• Extensive experience working with C-suite executives, delivering strong commercial performance and strategic insights.
• Proven success managing operations across diverse brands, multiple properties, and international markets, ideally within serviced apartments, hotels or hospitality.
• Skilled in leading, developing, and managing high-performance commercial and sales teams with a culture of excellence.
• Demonstrable experience in revenue management, distribution, and reservations, with proficiency in RMS, PMS, and channel management tools.
• Track record of implementing multi-disciplinary sales and marketing plans to achieve
• Expertise in digital marketing strategies to drive direct bookings, guest loyalty, and enhanced revenue.
• Strong analytical skills for interpreting data, making data-driven decisions, and applying strategic solutions to complex problems.
• Outstanding interpersonal, presentation, and stakeholder management abilities, fostering collaboration and influence.
• Exceptional attention to detail, the ability to multitask in dynamic environments, and resilience under pressure.
• Willingness to travel nationally and adapt to fast-paced, evolving business needs.

• Heavily discounted Staff & Friends and Family Rates at Frasers Hospitality.
• Fully funded Apprenticeship programmes that support you in developing your career
• High Street Discounts on a range of high street shops, experiences, holidays and much much more.
• Cycle to work scheme – save up to 40% on a wide range of bikes.
• Healthcare Cash Plans - dental, optical, medical and more available from £5 per month
• Referral schemes that pay up to £1500 (just for getting your friends a job!).
• Employee Assistance Programme – free, confidential advice available 24/7 to you and your family. 
• Additional day off for your birthday.  

• Bonus Plan based on clear and transparent KPI’s.
• Life Assurance.