Commercial Director

With 37 inspiring lifestyle hotels across the UK, Malmaison & Hotel du Vin offer unparalleled sophistication, tailored service, and authentic experiences. Each of our properties tells a unique story, combining timeless elegance with modern luxury.

We are recruiting for an exciting NEW role and are seeking a creative and innovative Commercial Director to drive the revenue, sales, distribution and digital strategy across the Malmaison and Hotel du Vin portfolio across the UK.

What you’ll be doing as Commercial Director…

• Provide long-term strategic direction for commercial support functions, including brand-level strategy, segmentation, and channel planning.
• Drive the commercial performance of the UK property portfolio, ensuring alignment with budget expectations and profitability targets.
• Develop and implement robust reporting schedules, including commercial performance metrics, market trends, and forecasting.
• Collaborate with the Director of Revenue to optimise revenue strategies, including ADR, RevPAR, and TrevPAR, while balancing short-term and long-term goals.
• Lead digital marketing efforts, including SEO, PPC, and META strategies, while monitoring ROI and refining campaigns to align with business objectives.
• Deliver comprehensive sales and marketing plans, manage costs, and lead initiatives to drive business growth, including trade shows and outreach activities.
• Oversee annual sales and marketing budgets, forecast submissions, and quarterly reviews, ensuring strategies meet financial goals.
• Mentor, train, and evaluate senior commercial teams, fostering a culture of excellence and implementing succession plans for key roles.
• Maintain relationships with senior leadership, General Managers, and external partners, ensuring alignment and support for strategic goals.
• Conduct strategic appraisals, including competitor analysis and site opportunities, to identify growth and investment potential.
• Own and refine commercial policies and procedures to ensure compliance, efficiency, and alignment with corporate standards.
• Support technology implementations to strengthen revenue-generating platforms, such as PMS and Brand.com, and assess ROI.
• Develop effective complaint resolution and response procedures to handle key moments and emergencies.
• Actively engage in industry events, conferences, and sales meetings, representing the business and identifying emerging trends.
• Prepare monthly performance reports, lead commercial management meetings, and communicate revenue strategies to stakeholders, ensuring continuous improvement.

What we’re looking for…

• Proven experience in a similar commercially focused role within a multi-site, branded environment, preferably hotels/hospitality.
• Demonstrable experience in revenue management, distribution, and reservations within a multi-site properties environment.
• Proficiency with revenue management systems (RMS), property management systems (PMS), and distribution channel management tools.
• Experience with property management system would be advantageous.
• Proven track record of developing and implementing successful revenue strategies and optimising distribution channels.
• Proven track record of developing and implementing multi-disciplinary level Sales and Marketing plans to deliver budgets across a wide geographic region
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent skills with digital marketing strategies to drive direct bookings and loyalty.
• Experience in leading and developing high-performing sales focused teams.
• Excellent leadership and team management skills.
• Strong communication and interpersonal skills, with the ability to build relationships and influence internal and external stakeholders.
• Excellent presentation and speaking skills.
• Highly organised with exceptional attention to detail.
• Strategic thinker with a proactive approach to problem-solving.
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities.
• Willingness and ability to travel nationally throughout the UK.
• Able to demonstrate strong Resilience & work under pressure

In addition to competitive rates of pay we offer:

• Heavily discounted Staff Room Rates at Malmaison, Hotel du Vin with rooms available from £65 per night.
• Discounted Friends and Family Room Rate with 50% off best available rate.
• 35% off your bill when you dine in our Brasseries and Bistros.
• Fully funded Apprenticeship programmes that support you in developing your career.
• High Street Discounts on a range of high street shops, experiences, holidays and much much more.
• Cycle to work scheme – save up to 40% on a wide range of bikes.
• Referral schemes that pay up to £1,500 (just for getting your mates jobs!)
• We also offer complimentary stays on your 1^st, 3^rd and 5^th anniversary with Dinner, Bed & Breakfast.
• Employee Assistance Programme – free, confidential advice available 24/7 to you and your family.

Plus on completing your probationary period you will be provided with:

• Private Medical Healthcare.
• Bonus Plan based on clear and transparent KPIs.
• Critical Illness cover.
• Life Assurance.

 Our Sustainability Goals:

• 100% of our electricity is generated using renewable energy with most of it coming from Wind Farms around the UK.
• We recycle a minimum of 70% of the waste from our hotels. This target is achieved by everyone I the hotel focusing on the waste we produce and is championed by our Sustainability Council who work on project year round.
• We have moved to a chemical free cleaning system in our bedrooms and public areas and an enzyme based eco-friendly system for our kitchens.
• Volunteer to work for sustainable charities 2 days per year on full pay instead of your normal workplace.

Interested?? Click Apply Now

Frasers Hospitality, Malmaison & Hotel Du Vin are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.