Head OF Marketing

Head of Marketing Wanted - Competitive salary dependent on experience. 

Brother Marcus is looking for a dynamic Head of Marketing to drive our already successful marketing team forward. 

Our restaurants specialise in Eastern Mediterranean food and generosity! 

We are looking for a generalist who is strategic whilst hands on. Who can develop a team, building the skills needed to match our growth. 

You must have hospitality experience in either marketing or even operations.

Key Responsibilities:

• Brand Development:
• Lead the growth and development of our consumer and employer brand.
• Define and articulate brand identities, mission, purpose, values, and narrative.
• Campaign Management:
• Design, implement, and deliver multi-channel campaigns, promotions, and collaborations.
• Oversee the creation of compelling marketing content and collateral.
• Strategic Marketing:
• Develop and execute a comprehensive marketing strategy to support sales targets and drive revenue growth.
• Manage the brand aesthetic, including visual merchandising, packaging, and in-store/online collateral.

·       CRM Management:

o   Develop and oversee customer relationship management (CRM) strategies to enhance customer engagement and loyalty.

o   Utilize CRM data to segment audiences, personalize marketing efforts, and improve customer retention.

o   Collaborate with the IT and sales teams to integrate CRM tools and ensure seamless data flow and analysis.

• Digital Marketing:
• Direct the Social Media & Digital Content Manager on cross-platform campaigns and content creation.
• Ensure a cohesive digital presence across all platforms.
• Collaboration & Leadership:
• Work closely with the People team to promote a best-in-class employee value proposition.
• Foster strong relationships with internal and external stakeholders.
• Market Analysis:
• Conduct market research to stay ahead of industry trends and identify opportunities for growth.